Newspaper’s Mass Mailing Uses ‘Dumb Blonde’ Image

(WOMENSENEWS)–A reader telecopied a postcard from the Philadelphia Inquirer to Women’s eNews and she was, well, outraged. The advertisement uses the image of a female blonde office employee holding a tiny bottle that appears to be Liquid Paper, leaning over a computer screen and touching it with a tiny brush, as if to correct an error in an electronic document. Next to her, emblazoned in large type: “You Still Need Good Workers–That’s why you need us.” On the back of the image, the advertising copy reads: “When hiring opportunities are rarer than ever, hiring decisions are more critical than ever. You can’t afford to hire anyone but the best.”