Sheila Gibbons, Author at Women's eNews

Bridal Media Send ‘I-Do’ Message on Overspending

By Sheila Gibbons ● Commentary ● July 11, 2007

Wedding costs have doubled in 20 years and lavish destination weddings are up five-fold from a decade ago. In the season of ‘I dos’ Sheila Gibbons probes how bridal media court women to consent to fantasy-land spending.

News You Can Relate To? Try Your Local ‘Placeblog’

By Sheila Gibbons ● Commentary ● May 30, 2007

“Placeblogs” serve millions of Americans with hyper-local news and commentary and women run many of these operations. Sheila Gibbons says this new news niche is a welcome alternative to media whose efforts to serve women have failed.

Iraqi Women’s Freedom Vanishing: Read All About It

By Sheila Gibbons ● Commentary ● April 4, 2007

War coverage has begun to pay more attention to the vanishing freedoms of Iraqi women, says Sheila Gibbons. But there’s still not nearly enough coverage of this outrage.

‘Stupid Cupids’ Are Cash Cows for Mass Media

By Sheila Gibbons ● Commentary ● February 14, 2007

The annual barrage of cutesy love stories is upon us. Fortunately, Sheila Gibbons offers antidotes: the Stupid Cupid awards, a book on the media’s love-industry machine and facts promoted during National Teen Dating Violence Awareness week.

RX for Teens in Diet Danger: Healthier Magazines

By Sheila Gibbons ● Commentary ● January 9, 2007

A study in the journal Pediatrics has finally come up with the data to prove what seems obvious: women’s magazines screaming diet messages are bad for the health of girls and teens. Sheila Gibbons presses editors to heed the medical warning.

‘Maternal Profiling’ Story Has Faint Heartbeat

By Sheila Gibbons ● Commentary ● December 6, 2006

Last week Pennsylvania blocked a bill to protect women from “maternal profiling” in job interviews. Sheila Gibbons says most media have treated the legislation as a non-story, along with the woman who has battled for 12 years to get it passed.

Stop the Press Spree Against Working Moms

By Sheila Gibbons ● Commentary ● November 15, 2006

Elizabeth Vargas returned to TV on Friday to probe employer bias against working mothers. Sheila Gibbons says this and other media, research and political developments, should stop the recent spree of off-kilter “opt out” coverage.

Media Women at Standstill? More Waiting Won’t Work

By Sheila Gibbons ● Commentary ● October 18, 2006

A clutch of new studies and data add to the steady drip-drip-drip of discouraging findings about women in the news business. Sheila Gibbons says study groups and clock watching are out; pressure tactics should begin.

Couric’s First Week Leaves Room for Better News

By Sheila Gibbons ● Commentary ● September 12, 2006

Media critics threw lots of cold water on Couric’s splashdown as first solo female anchor of a network evening newscast. Sheila Gibbons weighs the reaction and the ratings and notes that some female journalism students didn’t even tune in.

Hallmark’s Editorial Promises Face Ad-Sales Test

By Sheila Gibbons ● Commentary ● August 9, 2006

Hallmark is launching a women’s magazine that promises not to stress out readers or make them pine for perfection. Sheila Gibbons warns the effort may be ill-fated if advertisers aren’t ready for the female-friendlier content.

Sheila Gibbons

Sheila Gibbons's Latest Articles