As the nation celebrated the 30th Anniversary of the Americans with Disabilities Act (ADA30) on July 26, 2020, the 50-member ADA Lead On “Core Production Team” (in front of and behind the camera/keyboard) and 22 ADA Generation bloggers, influencers and signal boosters were focused and determined to set the record straight, and flip the script on educating, entertaining and empowering people with (and without) disabilities with the creation and production of ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride. This two hour, 15 minute entertaining, educational and empowering journey chronicled the five titles of the Americans with Disabilities Act, landmark civil rights legislation!
All too often ignored by Hollywood and media employers, ADA30 Lead On Production Team created and presented an all-star ensemble cast of deaf and disabled performers, artists, filmmakers, storytellers, disability leaders, policymakers and key influencers who boldly own this narrative and created this show – meeting weekly for months – all from their own homes, across the country during this pandemic (instead of our original plan at the Kennedy Center) – with Disability Power & Pride.
Because of past erasure from history, it is very important that during this celebration, voices of deaf and disabled talent, ADA Generation bloggers, social media influencers and signal boosters of color from multiply marginalized communities were amplified to make sure that BIPOC voices, contributions, ideas and aspirations are part of this celebration, and of future events.
Appearances included: Danny Woodburn, emcee; Tony Award-winner Ali Stroker; Academy Award-winner Marlee Matlin; Comedian/performers Maysoon Zayid, Geri Jewell, Kathy Buckley, Nic Novicki, Nina G., Andy Arias, Shannon DeVido, Selene Luna, and Michael Beers. Check it out on BROADWAY WORLD.
The event was such a success that ADA30 Lead garnered the following results on its Facebook page, thus far:
54,372 people reached (up from 28,671) – organic, not paid
17,806 unique views
2,523 total reactions
ADA30 wants to especially thank Lead Sponsor AT&T for its awesome blog – “The ADA is a beacon for progress that can only happen when determined activists, people like you and me campaign and lobby for change,” said Chief Compliance Officer David Huntley of AT&T, Inc. “At AT&T, we’re committed to the ADA mission and ensuring that we are providing equal employment opportunities to people with disabilities makes us a better company.”
ADA30 also wants to thank AT&T, its Lead Sponsor, Google our Gold Sponsor, plus sponsors: The Ability Center, AT&T, Bus Door Films, Deraney PR, Easterseals Disability Film Challenge, EIN SOF Communications, Exceptional Minds, Foundation for Global Sports Development, Google, Kessler Foundation, Lights! Camera! Access!, michaels.adams., Mid-Atlantic ADA Center, Mitsubishi Electric America Foundation, Mulberry Tree Group, Point 360, PolicyWorks, TransCen, Wells Fargo, and Woman of Her Word.