Marketing to Women Seems Unable to Keep Up

Marketing to women rarely recognizes the extent of women’s buying power, technical savvy or confidence. Given our media saturation, Sheila Gibbons says it would help girls and women if advertisers addressed them with more respect.

Plan B Decision Near; Mammograms Questioned

(WOMENSENEWS)–Cheers:After months of delay, the Senate approved Lester Crawford to head the Food and Drug Administration on Monday. The breakthrough came after Health and Human Services Secretary Michael Leavitt announced that the agency would make a decision by Sept. 1 on whether to give the emergency contraceptive pill known as “Plan B” over-the-counter status. That announcement prompted two Democratic senators–Hillary Rodham Clinton of New York and Patty Murray of Washington State–to lift a hold they had placed on the nominee to protest the agency’s inaction on the decision.”It is long past time that the American people had a decision on Plan B and the FDA has finally agreed to give women across the country what we have fought for from the beginning–a yes or no decision,” Murray said in a release.Other Things to Cheer About This Week:The board of the Baltimore Symphony Orchestra made history Wednesday when it formally tapped Marin Alsop to become the first woman to head a major American orchestra, the Baltimore Sun reported. Ignoring pleas from the orchestra’s musicians to extend the search to other candidates, the board offered the post of music director to Marin Alsop, currently the principal conductor of the Bournemouth Symphony Orchestra in England.The Ministry of Women’s Affairs announced Thursday that female civic educators have been dispatched to inform women in provincial areas of Afghanistan through local media, mosques and schools about the September parliamentary elections, reported Reuters.

Poor Women Gave Chavez His Win in Venezuela

Poor Venezuelan women, thankful for the Cuban-style social programs of President Hugo Chavez, have provided him with crucial support. But the populist president is by no means popular with all of the country’s women.