Marketing Archives – Women's eNews

Feminism Gave Rise to Superwoman in Advertising

By Jennifer Nelson ● Uncategorized ● November 2, 2012

Protests in the 1970s against sexist advertising led to an outburst of female empowerment. But there was also a hyperachieving flipside, says Jennifer Nelson in this excerpt from the book “Airbrushed Nation.”

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Marketing of Menopause Creates its Own Misery

By Wulf Utian ● Arts & Culture ● September 17, 2011

There’s no one size fits all for menopause, says Dr. Wulf Utian in his new book “Change Your Menopause,” released this month during National Menopause Awareness Month. In this excerpt he says confusion creates a distorted and negative view of menopause.

Breast Cancer Month Spurs Pink-Product Debate

By Rebecca Vesely ● Commentary ● October 21, 2004

October is Breast Cancer Awareness Month and many companies have been peddling pink products to help the cause. Critics, however, say it’s a dubious way to raise funds and urge shoppers to know how businesses handle the proceeds.