Newspaper’s Mass Mailing Uses ‘Dumb Blonde’ Image

(WOMENSENEWS)–A reader telecopied a postcard from the Philadelphia Inquirer to Women’s eNews and she was, well, outraged. The advertisement uses the image of a female blonde office employee holding a tiny bottle that appears to be Liquid Paper, leaning over a computer screen and touching it with a tiny brush, as if to correct an error in an electronic document. Next to her, emblazoned in large type: “You Still Need Good Workers–That’s why you need us.” On the back of the image, the advertising copy reads: “When hiring opportunities are rarer than ever, hiring decisions are more critical than ever. You can’t afford to hire anyone but the best.”

Golf’s Sorenstam Breaks the Green Barrier

Annika Sorenstam, the first woman to play in a men’s pro golf tournament in over 50 years, calls the Colonial her “own personal Everest.” She leaves it up to others to predict how her breaking of this gender barrier will affect the golf world.