Equal Pay/Fair Wage

Simply Sexist

Tuesday, April 18, 2000

No Blurb

Bookmark and Share

Those techie guys at 3Com, maker of a popular hand-heldelectronic address book, must have stayed too longin front of their blinking screens.For their cutting-edge Palm Pilot, the company deviseda dull-blade advertising campaign that features a nudewoman posed demurely, yet suggestively, with the latestmust-have gizmo strategically positioned. The copy reads"Simply Palm" and the company boasts it is the "developer ofthe world's leading handheld platform." Yet, it isa woman's body that is once again used as a platformto promote a commercial product. Email to 3Com: Womenmake the vast majority of purchasing decisions and showing thata naked woman and a Palm Pilot go hand-in-hand may not be thebest way to appeal to female consumers.

0 COMMENTS | Login or Sign Up to post comments


Campaign Trail

Female Candidates for State Offices Break a Record

In The Courts

Female Forklifter Takes Her Case to High Court


Women Flock to Thai Hospital for Affordable Care



Mayweather Blues: Why #BlackWomensLivesMatter


Top Teachers Required for All Our Small Children


Sri Lanka Bid for Female Workers Raises Questions


Guatemalan Domestic Workers Reveal a Dirty Business


In Detroit Hospital, Black Babies Are Latching On

2015 Teen Voices at Women's eNews

Girls Fare Better in Open-Door Justice Programs