By Lew and Moawad
Saturday, September 30, 2006
October is National Breast Cancer Awareness Month and instead of touting the wide array of commercial products that claim to raise funds for breast cancer, many organizations around the country have initiated campaigns to make breast cancer treatment and detection more affordable and to fund new technology and research for breast cancer patients. Of U.S. girls born today, 13.2 percent will be diagnosed with breast cancer during their lifetime.
Pretty in Pink, a nonprofit based in Raleigh, N.C., is helping low-income and uninsured breast cancer patients get free or discounted treatment, including chemotherapy, surgery and radiation, reported the Raleigh News and Observer Sept. 25.
Tokyo-based Fujifilm partnered with the National Breast Cancer Foundation to create a Web site, Images of Health: Mammograms for a Million Moms, which encourages women to pledge to get a mammogram and fund screening programs for those in need. The Web site also explores digital mammography, which uses new detection technologies and computers to record, store and enhance the breast images.
Breast Cancer Action has also launched the fifth year of its Think Before You Pink campaign, which urges consumers to ask critical questions about pink ribbon products and promotions before they participate in them. This year, the campaign is focusing on the amount of money being donated to breast cancer compared to the amount being spent on marketing and what companies are doing to ensure that its products are not contributing to the breast cancer epidemic.
"By empowering consumers, we can work together to hold companies accountable to people affected by breast cancer," said Barbara Brenner, executive director of Breast Cancer Action. "If shopping could prevent or cure breast cancer, we'd have done it by now. There are so many ways for people who care about this disease to get involved."
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