Saturday, April 5, 2003
Women's magazines continue to promote domestic work as if it were a gender-specific task. Martha Stewart Living has published special editions devoted entirely to clothes-keeping, with tips on laundering, ironing and properly storing clothes. And the lead cover story of the April issue of Real Simple magazine is headlined, "A cleaner house in less time: 23 breakthrough tools and tips."
A spokeswoman for Real Simple said the housekeeping article was not aimed exclusively at women.
"We're pleased to say that every month we receive letters from both women and men, telling us that they find our stories to be useful in their own lives," said Kris Jones Connell, the magazine's public relations director. "We hope they'll pass on any helpful or inspiring articles to others who can benefit from it."
Yet, Real Simple's managing editor Carrie Tuhy makes clear in her letter to readers who the magazine believes is its audience.
"For our cover story this month," Tuhy wrote, "we unleashed half a dozen editors and reporters to scour the cleaning indust